ideate
"What I've enjoyed most, though, is meeting people who have a real interest in food and sharing ideas with them. Good food is a global thing and I find that there is always something new and amazing to learn - I love it!"
- Celebrity Chef Jamie Oliver
A 'soup-to-nuts' management approach is implemented for every unique food solution. Phase 1 begins our client process
ideate
"What I've enjoyed most, though, is meeting people who have a real interest in food and sharing ideas with them. Good food is a global thing and I find that there is always something new and amazing to learn - I love it!"
- Celebrity Chef Jamie Oliver
A 'soup-to-nuts' management approach is implemented for every unique food solution. Phase 1 begins our client process
IDEATE
Phase 1 - the Discovery process & feasibility analysis
a potential unique food solution is broken down into 5 questions:
- What is the idea?
- Which category would it be in?
- Can it be a market leader?
- Is production and marketing of idea viable?
- What can be a final product line?
Phase 1 - IDEATE makes for a robust business creation process that gives the client an in-depth vision into any product idea. This is the part where clients really get to conceptually explore their 'idea' and see its initial viability.
innovate
"Innovations that are guided by smallholder farmers, adapted to local circumstances, and sustainable for the economy and environment will be necessary to ensure food security in the future."
- Bill Gates
innovate
"Innovations that are guided by smallholder farmers, adapted to local circumstances, and sustainable for the economy and environment will be necessary to ensure food security in the future."
- Bill Gates
innovate
Phase 2 - the PROject plan
perhaps the hardest part of any new food idea. this is where the Fun begins
- Recipe Formulation
- Raw Ingredient Sourcing
- Supplier Identification
- Theoretical Costing
- Demographics Study
- Sales Forecast
- Marketing Plan & initial PR Plan
- Project Organization
Many hours in a client project is spent on this process alone. It is the most important - as it is the step where the client decides whether or not this project is viable enough to continue on to Phase 3 and invest heavy resources. During Phase 2, UFS is constantly aligning your innovation with concepts of farm and economic sustainability, both for branding purposes and project viability.
communicate
"Eating is so intimate. It's very sensual. When you invite someone to sit at your table and you want to cook for them, you're inviting a person into your life."
- Maya Angelou
Phase 3 is where we strategize on how to invite the consumer to Your table
communicate
"Eating is so intimate. It's very sensual. When you invite someone to sit at your table and you want to cook for them, you're inviting a person into your life."
- Maya Angelou
Phase 3 is where we strategize on how to invite the consumer to Your table
communicate
Phase 3 - the launch phase! - & let the world know about it
this is where your food idea finally comes to life.
- Brand Management
- Packaging Development
- Sourcing & Production
- Industry Marketing
- Public Relations initiated
- Sales Activities
- Logistics Management
A convergence of many activities related primarily to brand management and production. This is where your 'unique food solution' will start to see the true viability of its sales potential.
escalate
"The problem of the food price is structural. The growth of demand cannot be checked in that it is coming from middle income countries demanding more quality and more quantity of food. High demand is here to stay."
- Sri Mulyani Indrawati
escalate
"The problem of the food price is structural. The growth of demand cannot be checked in that it is coming from middle income countries demanding more quality and more quantity of food. High demand is here to stay."
- Sri Mulyani Indrawati
escalate
Phase 4 - scaling up a successful project
by this time you have a core team dedicated to the day-to-day. now it's time to scale up sourcing, production, & sales
- Solidify Brand & Product line Management
- Secure all point of supply chain
- Product line extensions
- Efficiency analysis
- Cost Analysis
- Risk Assessment
- GROW GROW GROW!
By now your 'Unique Food Solution' is a hit! Everyone loves it, and its proven by quickly becoming a trend setter.